Uniqlo (spec project)

Insight: People are buying less into heavily branded clothing and unlike other big brands, Uniqlo’s clothing is all unbranded. 

Activation: The Debranding Service

A service where you can take your branded clothing into Uniqlo stores and get the branding removed.

Artboard 5.png

Print that dramatises the lack of branding:

Artboard 3.png
Artboard 4.png
Artboard 2.png

Activation: The clothes drop hijack
Uniqlo will hijack clothes drops by offering Uniqlo freebies alongside huge queues, diverting people away from branded clothing and towards Uniqlo clothing.

supreme queue.jpeg