Uniqlo (spec project)

Insight: People are buying less into heavily branded clothing and unlike other big brands, Uniqlo’s clothing is all unbranded. 
 

Activation: The Debranding Service

A service where you can take your branded clothing into Uniqlo stores and get the branding removed.

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Print that dramatises the lack of branding:

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Activation: The clothes drop hijack
Uniqlo will hijack clothes drops by offering Uniqlo freebies alongside huge queues, diverting people away from branded clothing and towards Uniqlo clothing.

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