top of page

Uniqlo (spec project)

Insight: People are buying less into heavily branded clothing and unlike other big brands, Uniqlo’s clothing is all unbranded. 

Activation: The Debranding Service

A service where you can take your branded clothing into Uniqlo stores and get the branding removed.

Artboard 5.png

Print that dramatises the lack of branding:

Artboard 3.png
Artboard 4.png
Artboard 2.png

Activation: The clothes drop hijack
Uniqlo will hijack clothes drops by offering Uniqlo freebies alongside huge queues, diverting people away from branded clothing and towards Uniqlo clothing.

supreme queue.jpeg
bottom of page