Uniqlo

Insight: Unlike other big brands, Uniqlo don't brand their clothing.

Solution: Dramatise the lack of branding.

Digital:

The Unbranded Marketplace is an offshoot site which only sells unbranded clothing. In line with Uniqlo’s LifeWear values, which promotes the use of clothing beyond trends that only last one season, this is a way for Uniqlo to support secondhand clothes sellers.