Uniqlo (spec project)
Insight: People are buying less into heavily branded clothing and unlike other big brands, Uniqlo’s clothing is all unbranded.
Activation: The Debranding Service
A service where you can take your branded clothing into Uniqlo stores and get the branding removed.
Print that dramatises the lack of branding:
Activation: The clothes drop hijack
Uniqlo will hijack clothes drops by offering Uniqlo freebies alongside huge queues, diverting people away from branded clothing and towards Uniqlo clothing.