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Interflora
Insight: Flowers are so beautiful that they can can block out things we don't wish to see.
Solution: Dramatise how even the worst views can be transformed with Interflora.
Interflora
Insight: Flowers are so beautiful that they can can block out things we don't wish to see.
Solution: Dramatise how even the worst views can be transformed with Interflora.
Activation: A photo filter to block out things/ views you didn't intend to appear in your photos.
Activation: A photo filter to block out things/ views you didn't intend to appear in your photos.
Interflora
Insight: Flowers are so beautiful that they can can block out things we don't wish to see.
Solution: Dramatise how even the worst views can be transformed with Interflora.
Activation: A photo filter to block out things/ views you didn't intend to appear in your photos.
Creative
CREATIVE
Henry Hoover (spec project)
Insight: Henry Hoover can survive pretty much anything.
Idea: Show how Henry Hoover will still be smiling, no matter what it's put through.
Activation: An online counselling service with Henry, where he advises on how to be extremely resilient no matter what life throws at you.
TVC: Surrounded by squalor, the camera zooms into Henry's painted smile.
Music: Tears of a Clown or Behind a Painted Smile
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