Insight: Henry Hoover can survive pretty much anything.
Solution: Show how Henry Hoover will still be smiling, no matter what it's put through.
Activation: An online counselling service with Henry, where he advises on how to be extremely resilient no matter what life throws at you.
TVC: Surrounded by squalor, the camera zooms into Henry's painted smile.
Music: Tears of a Clown or Behind a Painted Smile