Henry Hoover (spec project)

Insight: Henry Hoover can survive pretty much anything.
Idea: Show how Henry Hoover will still be smiling, no matter what it's put through.

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Activation: An online counselling service with Henry, where he advises on how to be extremely resilient no matter what life throws at you.

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TVC: Surrounded by squalor, the camera zooms into Henry's painted smile.
Music: Tears of a Clown or Behind a Painted Smile

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