Interflora

 

Insight: Flowers are so beautiful that they can can block out things we don't wish to see.

Solution: Dramatise how even the worst views can be transformed with Interflora.

Activation: A photo filter to block out things/ views you didn't intend to appear in your photos.

TVC:

Activation: A flower photo filter on social media to block out those who you would rather not be reminded of.