Le Creuset (spec project)
Insight: Le Creuset are wedding gifts that often outlive marriages.
Solution: Show how Le Creuset will be by your side for life.
Activation: If your marriage has lasted 50 years, send your Le Creuset pot that was given as a wedding gift and Le Creuset will paint it gold.
Activation: Le Creuset will host in store marriage counselling sessions redeemable with the receipt from the purchase of a pot.