Problem: While Duolingo is a great free app, users need to have real world experience to consolidate their learning on the app.
Solution: Duolingo Thursdays works as a partnership with cafes, restaurants and bars, where users can have experiences in their target language, with staff speaking to you in your chosen foreign language.
With a high proportion of high street workers being multilingual, the benefits go both ways. Not only does Duolingo Thursdays help Duolingo users, but drives traffic towards the high street and offers a moment of connection for workers in their mother tongue.
Users who want to make it clear that they are taking part can wear the badge.
Posters inviting customers to put their language skills to the test to get discounts will be put up outside establishments.