Bloody Good Period (spec project)

Problem: Many women are free bleeding as they are unable to afford sanitary products.
Idea: Hit home the reality of this by showing it in places you can't ignore.

master image blood tube seat.jpg

Let’s show people how bloody disgusting period poverty is to spark fresh awareness, conversation and action. We’ll put these signs accompanied by fake blood on seats around London - attracting attention to our mission.

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blood bench.jpg
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And with just a few striking hero images we can seed in the press and social, to massively amplify our message. 

guardian mock up bloody.jpg