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Bloody Good Period

Problem: Many women are free bleeding as they are unable to afford sanitary products.
Idea: Hit home the reality of this by showing it in places you can't ignore.

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Let’s show people how bloody disgusting period poverty is to spark fresh awareness, conversation and action. We’ll put these signs accompanied by fake blood on seats around London - attracting attention to our mission.

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And with just a few striking hero images we can seed in the press and social, to massively amplify our message. 

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