Hey Girls

Insight: Many women are free bleeding due as they are unable to afford sanitary products.

Solution: Hit home the reality of this by showing it in places you can't ignore.

Activation: Fake blood will be put on public seating around cities, as if someone had sat there, with the message:

"1 in 10 girls don't have access to sanitary products".

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Stunt: Capsule collection with designer Virgil Abloh for OFF-WHITE. Models will come down the catwalk in period-stained white clothing. Proceeds from the collection will go towards raising money.

The show will be followed by the message:

"1 in 10 girls don't have access to sanitary products".

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