Budweiser

Problem:

VAR delays are a pain for football spectators. Results are often inaccurate and fans are often left frustrated by the interruptions. What could Budweiser do to keeps fans happy during these delays?

Introducing...

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Solution: To appease fans during VAR delays, Stella Artois will offer a special discount in venues serving Stella Artois, only available during VAR time.

How it works: Simply get down to a pub serving Stella Artois. When the ref calls for VAR time, don’t get impatient. Get yourself to the bar where you’ll be able to purchase your drinks with a discount, valid only until play reconvenes.

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