VAR delays are a pain for football spectators. Results are often inaccurate and fans are often left frustrated by the interruptions. What could Budweiser do to keeps fans happy during these delays?
Solution: To appease fans during VAR delays, Stella Artois will offer a special discount in venues serving Stella Artois, only available during VAR time.
How it works: Simply get down to a pub serving Stella Artois. When the ref calls for VAR time, don’t get impatient. Get yourself to the bar where you’ll be able to purchase your drinks with a discount, valid only until play reconvenes.